TWTRCON, a conference focused on using Twitter in the business world. Martha was grilled by David Pogue, the technology editor at The New York Times.
Martha, whose Twitter bio describes her as a “curious, inquisitive, experimental entrepreneur who cares about the world we live in”, says every company should explore using Twitter. “If a new medium is available, try it,” she said.
She says Twitter allows her instant access to her nearly 2 million followers, whether she’s doing research (“Do you use hellmans mayo or kraft miracle whip and why?? Answer asap”), promoting her brand (“America the Beautiful! and it is so beautiful in the july issue of martha stewart living on sale june 14 of course you should all subscribe”), or following up on readers’ suggestions on where to eat when she’s traveling the world (“Eating poutine in the laurentians. French fires, string cheese and brown gravy??? what's the attraction?”)
I’ve got to hand it to Martha; she’s a savvy business person who truly understands the concept of “brand”, she’s not afraid to try new things or to laugh at herself, and she says she never wants to stop learning. In fact, when asked in a recent issue of Vanity Fair what her personal motto is, Martha replied: “When you are through changing, you are through.”
While her daily television show is on hiatus, Martha says she’s going to travel to the Gulf of Mexico to see the devastation first-hand and to offer any kind of help she can. That’s a good thing, Martha.